What Social Media do you
want to measure?

• Facebook
• Twitter
• Linked-in
• Instagram
• Pinterest
• ... and other social media

Making Sense of Social Media Marketing

PlaceLinks helps our clients to get the most out of social media measurement. We see that the types of "social" media vary enormously between each other in their impact and possibilities.

They also vary in what they can do for your business, depending on whether you are business-to-business or a consumer marketer.

Integration of multiple measures is the key; you need to measure consumer engagement, and attitude changes as well as the bottom line, to get the most comprehensive picture from your social media metrics.

To innovate in this branch of marketing, it is important to understand the relationships between the web of personal connections (the "social graph") and other ideas such as how information and brand attitudes spread contagiously through a consumer group. It also helps to segment your followers according to their behavior as initiators or followers. Then you can interact with your major influencers in a targeted way.

Contact us today to discuss your situation and objectives!

[ Are you confused about the word social "graph"? After all the diagram above doesn't look like the graphs we saw in school. It turns out that it is just a piece of mathematical jargon which names a network of social linkages a "graph" - problem solved! ]

What's Next?