Local Business is Big Business

Local online advertising revenue is projected to reach $2.7 billion by 2003. As a local media company with an aggressive Web strategy, you can win these businesses as new advertisers, help them to be found online, and empower them to grow their business.

PlaceLinks Local Commerce Directory System™ will help you add a revenue-generating advertising directory to your Website, without the effort and expense of creating and maintaining your own system. Online directories are a growing part of online advertising revenue, and deserve to be part of your Internet strategy. Empower your local media company to grow by turning your Website into a profit center.

PlaceLinks is a pioneer in built-to-order online directories. We build promotional Internet systems that give profit opportunities to print, radio, and TV companies who want to be stronger in their local media markets. Our approach provides media companies with the broadest range of features, combined with a highly secure and proven system. The directory system includes business entries, an integrated promotions system, and a suite of back-office support programs.

PlaceLinks' feature-rich Local Commerce Directory System will:

• Increase your opportunity to gain advertising revenue from new markets, such as small business owners who are technically aggressive and want to do more on the Web
• Position you to profit from emerging mobile commerce market, with place-specific brand and product search capabilities
• Increase the "stickiness" of your Website by providing your Web visitors with valuable information that improves their local shopping experience
• Decrease your time-to-market by providing you with an out-of-the box solution to creating an Online Advertising Directory
• Eliminate the costs and engineering risks associated with creating your own online Directory because PlaceLinks' proven implementation process provides you with a self-service placement model
• Release your valuable management and Internet staff to work on other strategic technology projects

PlaceLinks Helps You Take Advantage Of New Media Opportunities

Mobile phones and Interactive TV are "place-aware" technologies. They are creating an enormous and growing demand for local directories and promotional content. With the growth in mobile e-commerce projected to reach $500 million by 2003, these media will rely on large amounts of data to serve the needs of consumers seeking local shopping services. Your PlaceLinks Directory will be a source of this data, part of a large-scale network of collaborating sites, to provide the deepest density of place-aware product data available.

Our goal is to ensure a seamless process that can be summed up in one word: Success!

Contact Chris Sole today at (617) 947 0778 and let us review your business objectives.

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