Using PlaceLinks, General Cinema reaches a growing number of online consumers with targeted advertising and promotions on its brands, products and services. Designed to be self-service, placelinks.com enables General Cinema to manage the content of its listings and promotions and change them as often as the company chooses. In addition to theatre locations, show times and directions, consumers searching placelinks.com find information and promotions on General Cinema's Summer MovieCamp for kids; CREDITS® frequent moviegoer rewards program; the company's Premium Cinema® in Framingham and General Cinema's Late Night Movie program.

General Cinema's theatre listings and promotions are listed in unlimited, multiple searchable categories via an unlimited number of keywords on the PlaceLinks' site. By featuring advertisements in a number of "places," General Cinema instantly broadens the reach of its listings and promotions and can cross-market to online consumers searching for related items. For example, a search for "kids activities" brings up the Summer MovieCamp promotion; a search for "restaurants" reveals the Premium Cinema in Framingham as a dining option. All of General Cinema's listings and promotions on PlaceLinks also connect to its corporate web site: www.generalcinema.com.

PlaceLinks is also helping General Cinema obtain important feedback about online consumers who find them via placelinks.com. The company is tracking the effectiveness of General Cinema's advertising by providing concrete data on how many people saw a particular PlaceLinks listing or promotion, what keywords they searched, and other placelinks.com locations they visited. General Cinema can use this information to improve the types of promotions it does and better target them to online consumers.

"We're excited to have General Cinema as a PlaceLinks merchant because they bring a well-known, local brand to our site and a mix of entertainment product offerings that Boston-area consumers are searching for," said Christopher Sole, president and CEO of PlaceLinks, Inc.

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About General Cinema Theaters:

General Cinema Theatres, a subsidiary of GC Companies, Inc. (NYSE: GCX), is one of the largest motion picture exhibitors in the U.S., with nearly 1,100 screens at its 140 theatres in 23 states. The company, based in Chestnut Hill, Massachusetts, hosts approximately 50 million guests at its theatres annually.